Privacy Policy
About this policy
The Little Helper respects your privacy. This policy explains how we collect, hold, use and disclose personal information through our website, www.thelittlehelper.au, and our business services.
The business responsible for your information is [Insert legal entity or business owner name], trading as The Little Helper.
What information we collect
Depending on how you interact with us, we may collect:
Your name, email address, telephone number and business details.
Information you provide in enquiries, bookings, consultations or audit requests.
Project information, client communications and materials supplied for our services.
Billing details and payment-related information where relevant.
Technical information about website visits, such as IP address, browser, device and pages viewed.
Please only provide personal information about another person where you are authorized to do so.
How we collect information
We may collect information directly from you through website forms, email, calls, meetings and other communications.
We may also receive information through referrals, platforms you authorize us to use, or client materials provided for a project.
Website information may be collected through cookies and analytics tools, as described below.
Why we collect and use information
We use personal information where reasonably necessary to:
Respond to enquiries and discuss your needs.
Prepare proposals, contracts and bookings.
Provide services and deliver projects.
Manage invoicing, payments and business records.
Provide customer support.
Send marketing communications where permitted and with consent where required.
Understand and improve our website and services.
Meet applicable legal obligations.
If you choose not to provide information we reasonably need, we may be unable to respond fully or provide a requested service.
Website analytics and cookies
Our website is hosted on Squarespace. Cookies are small files stored on your device that can support website functionality and help measure website use.
You can manage cookies through your browser settings. Blocking some cookies may affect website functionality.
Email marketing
Where permitted, we may send newsletters, service updates or other marketing communications.
You can unsubscribe using the link included in a marketing email or by contacting us at [Privacy contact email]. We may still send communications needed to manage an enquiry, project or existing service.
Third-party service providers
We may share relevant personal information with service providers where reasonably necessary to operate our business or deliver services.
Our website provider is Squarespace.
We may also disclose information where required or authorized by law.
Overseas processing
Some service providers may store, access or process personal information outside Australia.
Where applicable, we take reasonable steps to meet our obligations under Australian privacy law when disclosing personal information overseas.
Artificial Intelligence and AI-Assisted Tools
The Little Helper may use artificial intelligence (AI) and AI-assisted tools as part of its business operations and client services. This may include tools used for research, ideation, drafting and editing, workflow support, analysis, automation and visual content creation.
AI is used as a supporting tool and does not replace professional judgement. Where appropriate, AI-assisted outputs used in client work or public-facing materials are reviewed by a person before being relied upon or published.
We take reasonable steps to protect personal and confidential information when using AI-enabled tools. Personal, sensitive or confidential information is not intentionally provided to third-party AI services unless its use is appropriate for the purpose, appropriate safeguards are in place, and any applicable privacy or confidentiality obligations have been considered.
Some content or imagery published by The Little Helper may be created or materially assisted using AI. AI-generated imagery is generally used for illustrative or creative purposes and should not be taken to represent an actual client, project, team member, location or business result unless stated otherwise.
Where AI or automated technologies are used to process personal information, The Little Helper will manage that information in accordance with this Privacy Policy and applicable Australian privacy laws.
The Little Helper periodically reviews the AI tools and platforms it uses, including how those providers handle information, as AI technology, industry standards and regulatory requirements continue to develop.
Data security
We hold personal information in business systems and records and take reasonable steps to protect it against misuse, interference, loss and unauthorized access, modification or disclosure.
Access and correction
You can request access to personal information we hold about you, or ask us to correct information that is inaccurate, incomplete or out of date, by emailing [Privacy contact email].
We may need to verify your identity before responding. We will respond within a reasonable period and in accordance with applicable law. If we cannot grant a request, we will explain why, where required.
Privacy complaints
If you have a concern about how we handle personal information, please email [Privacy contact email] with details of your concern.
We will review your complaint, make enquiries where needed and respond within a reasonable period.
If the matter remains unresolved, you may contact the Office of the Australian Information Commissioner at www.oaic.gov.au, where the complaint falls within its jurisdiction.
Data retention and deletion
We retain personal information for as long as reasonably needed for the purposes described in this policy, including relevant legal, accounting and contractual obligations.
When information is no longer required, we take reasonable steps to securely destroy or de-identify it, subject to applicable retention requirements.
Automated decision-making
[Confirm whether The Little Helper uses personal information in automated decisions that could significantly affect a person’s rights or interests. If so, describe the information involved, the decisions made and the role of automation. If not, remove this section.]
Changes to this policy
We may update this policy to reflect changes to our practices, services or legal obligations. The latest version will be available on our website with an updated date.
Contact Us
For privacy enquiries, access or correction requests, or complaints:
The Little Helper
Legal entity/business owner: Elisa Marino
Email:hello@thelittlehelper.au